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Crocs is Eating Up Inclusive Design with a New Adaptive Shoe

Two decades ago, the Crocs shoe maker nibbled its way into the fashion industry. These unique foam clogs were initially marketed as boating shoes. But, thanks to their ultimate comfort level, a much broader consumer base stepped up. Crocs is now expanding its reach even further with the launch of its new adaptive shoe.

Inclusive fashion is, undoubtedly, in demand. You see, in the United States alone, at least 61 million — or 1-in-4 — adults live with a disability, according to the Centers for Disease Control and Prevention. The disability community is the nation’s largest minority group.

Crocs didn’t want to bite off more than it could chew with inclusive design, so the company wisely partnered with Zappos Adaptive, the inclusive branch of the online footwear retailer The collaborative effort then grew even more. A Zappos representative told AmeriDisability that Zappos Adaptive and Crocs collaborated with a focus group of people with disabilities to better understand their dressing needs through wear testing for accessibility and comfort. It was, according to this source, incredibly important for both teams to listen to the feedback and understand the challenges and opportunities for the inclusive shoe product.

zappos launches adaptive crocs

After 18 months of finessing its inclusive design with focus group input, the Crocs Classic Slip Resistant Clog kicked off a new area of adaptive footwear. The Crocs Classic Slip Resistant Clog features:

  • adjustable (or removable) heel strap with textured pull tabs,
  • ventilation ports for added breathability (as well as help to shed water and debris),
  • Crocs Lock™ slip-resistant tread, and
  • water-friendly material, making them easy to clean and quick to dry.

“Crocs welcomes all one-of-a-kinds and is committed to helping everyone feel comfortable in their own shoes. Our Adaptive Clog designed with Zappos was designed with this mission at the forefront. With added traction and security, we’re bringing the comfort and style of our iconic clog to all people. Complete with personalization opportunities with our Jibbitz charms, everyone can feel empowered to be their authentic selves,” Deanna Bratter, Crocs Global Head of Sustainability, shared with AmeriDisability.

The new adaptive style of Crocs is sold exclusively at in five color styles, including black/white marbled, electric pink/multi-marbled, digital violet, white and black. Priced at $54.95 to $59.95, this clog is offered in both Men’s (size 2-13) and Women’s (size 4-15).

Crocs has sold more than 855 million pairs of shoes since its inception. The company produces more than $2.3 billion in annual sales, making Crocs one of the world’s 10 largest non-athletic footwear brands. And we suspect that the Crocs Classic Slip Resistant Clog will also be beloved by clog fans – with and without disabilities.

Nancy DeVault
Nancy is the managing editor of AmeriDisability. She is an award-winning storyteller passionate about health and happiness.

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