Description
Social platforms vary in their built-in accessibility. Some prioritize it (LinkedIn’s alt text feature is prominent; YouTube’s caption tools are robust). Others bury it (Instagram’s alt text is buried under advanced settings; Facebook auto-generates vague alt text you have to edit before posting). Creators who don’t know where each platform’s accessibility features live often skip them — not from ill will, but from lack of awareness. This checklist gives you platform-specific reminders for Instagram, Facebook, LinkedIn, TikTok, X, and YouTube, plus a universal review pass you can run on any post.
What’s Inside
The Accessible Social Media Content Checklist is 44 pages organized into 13 sections:
- Why Accessible Social Matters — audience reach (1 in 4 US adults), algorithm benefits, brand reputation
- Alt Text Writing Guide — good vs. bad examples, the 125-character rule, auto-generated alt text limits
- Captions and Transcripts — auto vs. human-edited, burned-in vs. closed, captioning workflow
- Color Contrast — standards, free tools, social-specific common issues (text over photos, light brand palettes)
- Image Descriptions — alt text vs. caption-embedded description, conventions, sample format
- Hashtags and Emojis — why camelCase matters for screen readers, emoji placement rules
- Instagram Tips — alt text feature location, Stories, Reels, carousels
- Facebook Tips — auto-generated alt text editing, video captions, Groups
- LinkedIn Tips — document accessibility, video captions, newsletter format
- TikTok Tips — auto-captions and limits, burned-in captions, photosensitive considerations
- X Tips — image descriptions, thread accessibility, Spaces
- YouTube Tips — caption editor workflow, audio descriptions, chapters
- Universal Review Pass — the pre-publish checklist (you have it as the free download)
This Accessible Social Media Content Checklist Is For…
- Social media managers running accounts for brands or organizations
- Content creators posting under their own name or brand
- Nonprofits doing communications and outreach
- Small businesses building audiences on social
- Personal brands and freelancers
- Marketers, PR, and communications professionals
- Anyone whose social posts reach more than friends and family
Six platforms, each in depth
Each platform section covers:
- Where to find that platform’s accessibility features (the hidden settings, the prompt locations)
- Priority-tagged checklist of accessibility items specific to the platform
- Platform-specific quirks (Instagram’s hidden alt text, Facebook’s auto-generated alt text, TikTok’s photosensitive warnings, X’s thread conventions)
- Workflows for that platform (YouTube caption editor, LinkedIn document upload, Instagram carousel alt text)
Built for habits, not perfection
The universal review pass at the end (Section 13) is the centerpiece. Two minutes per post. Run it before publishing. Catches most issues. Builds into your normal workflow over time.
Accessibility on social isn’t a separate workflow. It’s the same workflow with two extra minutes per post.
Part of the Accessibility Bundle
The Accessible Social Media Content Checklist is part of the Accessibility Bundle ($89), which also includes the Small Business Website Accessibility Audit Checklist (the anchor), the Accessible Event Planning Toolkit, the Accessible Holiday Hosting Guide, the Home Accessibility Audit Printable, and the Faith Community Accessibility Toolkit.
The Bottom Line
Reach every follower. Not just some of them. Two minutes per post. Compounds across every post you publish.
$15 — instant PDF download. 44 pages. Six platforms.
